FILM STUDIES AND CINEMATOGRAPHY-PROJECT- Project 2 - Pitch Bible
FILM STUDIES AND CINEMATOGRAPHY
Tuesday,Sep. 24 .2024
12.11.2024 - 15.12.2024 | Week 6 - Week 10
Jia Wenbing /0365436/
Design principles/Bachelor of Design in Creative Media
INSTRUCTIONS
LECTURES
WEEK 7
Picture composition is an important part of film, animation and visual art, which involves how to convey emotions, stories and meanings through the reasonable arrangement and combination of visual elements. The following are the main visual elements in picture composition and their knowledge points:
Lines
- Straight lines and curves: Straight lines usually give people a sense of solidity, rigidity and rigor, while curves appear soft, smooth and natural. The use of lines directly affects the emotional tone of the picture.
- Direction and angle of lines: Horizontal lines give people a sense of stability and tranquility, while vertical lines convey solemn and stable emotions. Oblique lines often represent dynamics, tension or instability.
- Thickness and strength of lines: Thick lines generally convey power and impact, while thin lines have delicate and soft effects.
Shapes
- Geometric shapes and natural shapes: Geometric shapes (such as squares, circles, triangles) have stronger symbolism and expressiveness. Circles usually convey softness, friendliness and completeness, squares symbolize stability, rationality and strength, and triangles often give people a sense of dynamics, tension or uneasiness. Natural shapes (such as leaves, human faces, etc.) are more vital and emotionally associated.
- Size and proportion of shapes: Large shapes tend to attract attention and dominate, while small shapes can be used to create details or backgrounds. Changes in proportion can enhance visual impact or convey certain symbolic meanings.
Color
- Hue: Different colors bring different emotional responses through visual perception. Warm colors (such as red, orange, and yellow) convey vitality, enthusiasm, or a sense of danger, while cool colors (such as blue, green, and purple) usually give people a sense of calm, melancholy, and mystery.
- Saturation: When the color saturation is high, the picture appears bright and vibrant, while low saturation makes the picture appear soft, gentle, or ancient.
- Brightness and contrast: Brighter colors appear light and open, while dark colors appear deeper and mysterious. By matching colors with high contrast, the picture can be more visually impactful, while low contrast makes the picture softer and more coordinated.
- The symbolic meaning of color: Colors not only have emotional impacts, but also convey specific cultural or symbolic meanings. For example, red often represents passion, danger, or love, blue may represent calmness, loneliness, or depth, and black is often associated with mystery, death, or power.
Light and shadow
- Light source and lighting direction: Different light source directions determine the shape and intensity of shadows, affecting the three-dimensional sense of the picture, the emotional atmosphere and the shaping of characters. Highlights usually attract the eye, while shadows are often used to enhance depth or mystery.
- Hardness and softness of light: Hard light produces obvious shadows, adding tension and drama to the picture, while soft light reduces shadows and creates a soft and warm atmosphere.
- Reflection and refraction: Reflection can add layers and depth to the picture, while refraction can introduce mystery or create special effects.
- Natural light and artificial light: Natural light usually creates a real and simple effect, while artificial light (such as stage lighting) can highlight key elements in the picture while controlling the environment and atmosphere.
Space
- Foreground, middle ground, and background: The different levels and spatial depths of the picture help guide the audience's attention and build the emotional tension of the picture. Elements in the foreground usually add layers, while the background can expand the sense of space or hint at future developments.
- Negative space: Negative space (blank area) is the part of the composition that is not filled. Proper use of negative space can guide the viewer's line of sight, creating an effect of balancing or emphasizing the main body of the picture.
- Perspective and depth: Perspective expresses the depth of space through the vanishing points and size relationships of lines, making a two-dimensional picture produce a three-dimensional effect. The use of depth can enhance the realism of the picture or express a sense of hierarchy.
Texture
- Surface texture: Through different texture effects (such as roughness, smoothness, cloth, metal, etc.), the picture can convey tactile information and enhance the sense of reality or symbolism.
- Detail level: Texture is very important in expressing the texture, sense of space and sense of time of the picture. Detailed textures usually enhance the immersion of the picture, while simple textures can convey a simple and abstract style.
Movement
- Movement and stillness: The movement of the picture is conveyed through the movement of people and objects or the change of light. Stillness gives people a sense of tranquility and stability, while movement can enhance the tension, intensity or emotional fluctuations of the picture.
- Speed and rhythm of movement: Fast movement gives people a sense of excitement and urgency, while slow movement creates an emotional atmosphere of contemplation, leisure or sadness.
Proportion and Scale
- Proportion between characters and their environment: By changing the proportion between characters and their environment, the emotional expression or narrative intention of the characters can be strengthened. For example, a character standing in front of a huge building may convey a sense of smallness and powerlessness.
- Exaggerated proportions: Exaggerated proportions are often used in animation or artwork to strengthen certain emotions or styles. For example, oversized eyes may indicate the innocence, sensuality or fragility of the character.
Rhythm and Time
- The flow of time: By changing or transitioning elements in the picture, the passage of time can be expressed, conveying the connection between the past, present and future to the audience.
- The speed of picture changes: Rapid scene switching and changes usually bring tension, while slow changes help guide the audience to immerse in specific emotions or details.
Patterns and Repetition
- The use of patterns: Regular or repetitive patterns can trigger a sense of visual rhythm, and can also convey symbolic meaning or deepen the expression of emotional themes.
- Symmetry and Asymmetry: Symmetrical pictures often give people a sense of harmony and balance, while asymmetry can increase dynamics, tension or uneasiness.
Focus and Depth
- Focus: By focusing on specific elements in the picture, the audience's sight and emotional response can be guided. Focus is often used to emphasize key parts of the plot or the emotional expression of the character.
Blur and clarity: The blur effect (depth of field effect) outside the focus can create a sense of mystery or make the picture softer and increase the emotional level.
These visual elements cooperate and combine with each other to form a rich picture composition language, helping directors, animators and artists tell stories with more depth and emotion.
PROJECT-2 Project 2 - Pitch Bible
The goal of this project is to create a brochure for a short animation. The brochure will serve as a comprehensive document that effectively communicates the concept, characters, visual style, and potential of the animation to potential investors, production companies, or distributors.
We were asked to design an animation brochure based on the proposed story idea developed for Project 1. The final presentation will be a slideshow.
The content I designed happened to be a children's animation, full of heartwarming stories.
Since the protagonist of my story is a Border Collie dog, I chose to draw an illustration of a dog.
Fig.1.1 The protagonist of the story
There are villains in the story. I thought they were three bad stray dogs. I wanted to draw them to look like villains, so I deliberately added bad expressions to them.
Fig.1.2 Villain
Final Pitch Bible
Fig.1.3 Presentation Slides
Fig.1.4 Presentation video
Mr. Kamal thought that my main character's style was too realistic and did not match the style of other characters, so I changed my animated character and designed it to be more animated and have a child-like feel.
Fig.1.5 Redesigned character
Mr. Kamal The character I redesigned is very cute and fits my overall design style. I can use this character image to design my subsequent projects.
FEEDBACK
WEEk 9:
Mr. Kamal thought that my overall image was very good and the work was complete, but the image of my Border Collie character was not cartoony enough. The image of the three stray dogs was very good and fit the cartoon image very well. It would be better if my Border Collie could be modified to be more cartoony.
REFLECTION
This project was very fulfilling for me because I could design animated characters for my own story. I learned some tips for making better storyboards. For example, animators always use interesting angles (such as low angles) to present their characters. Character design also took some time because I wanted to make sure the design reflected the character's personality and was cute enough to be animated in the final project. Visual appeal intuitively conveys the character's personality and story positioning. Overall, this character design made me deeply realize the importance of balance: from personality to visuals, from uniqueness to resonance, every aspect needs to be repeatedly considered and adjusted. In the future, I will further optimize the design process, collect more feedback, strengthen the connection between the character and the core of the story, and polish the details of each character through iteration to make it more attractive and narrative. This experience not only allowed me to learn the skills of character design, but also made me deeply understand the core significance of character shaping in the whole story.
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