Motion Graphic & Compositing-Project 2 Channel bumper

 MOTION GRAPHIC & COMPOSITING

Tuesday,Apr. 22 .2025

20.05.2025 - 03.06.2025 | Week 5 - Week 7

Jia Wenbing /0365436/

Design principles/Bachelor of Design in Creative Media

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INSTRUCTIONS

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PROJECT 2 

This assignment required me to make only one promotional video or product video for any brand.

Create mood board; create style guide to convey the final look and feel, make storyboard animation.

Fig 1.1 Logo Animation storyboard

I chose the brand "Kiehl's" as the content of this assignment. I first studied the products of this brand, and then designed the logo animation of this brand based on their logo.

I first used the text tool to write out the font of the entire logo, and then used the pen tool to trace the path of the logo to achieve the smooth curve effect of handwriting.

Fig 1.2 Using the Type and Pen Tools

Then use the path modification tool to start using keyframe settings to modify the line trend.

Fig 1.3 Use Modify Path

When tracing the line below the logo, I wanted to draw a line quickly, so I used keyframes to modify the time when the line appears.

Fig 1.4 Using keyframes for lines

After setting the entire path of the logo, I used curves to adjust the rhythm of the lines to achieve a more silky handwriting effect.

Fig 1.5 Use curved ease in and out

After the overall logo was done, I started to add details to the picture. When I was drawing the letter "i", I found that the dot on it could be used as the feeling of falling water drops, so I made this circle separately, drew this circle with the pen tool, and then used position keyframes and deformation to achieve the effect of falling water drops.

Fig 1.6 Logo making details

Finally, the whole logo is reduced, and then when it is reduced, the fonts on both sides of the logo are displayed, and a text mask is used to make a gradual effect. The whole logo picture is very soft and distinctive. I then look for suitable background music, add the sound effects of handwriting and falling water drops, to make the whole sound more harmonious

Fig 1.7 Using Text Mask

Progress Content Slideshow

Final output

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FEEDBACK

Week 7

• Mr.Fauzi suggested that I make the logo into an animation first, and then make the animation. After I have the logo, I can explain what the product is? Everything is about, such as the logo I just reviewed, it is both a brand and a product.
• After completion, I can explain in more detail why this product is about the product, such as why this product has these characteristics, details
• First, determine what the brand is. Secondly, this brand has these contents, and it is recommended that the product I make has three products that are better

Week 9

• Mr.Fauzi reminded me that I should focus on the LOGO animation and make a logo animation for this brand. I can find a video reference on Youtube and make a very short logo animation.
• Regarding reference, he reminded me that I can find a logo animation with a handwritten effect.

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REFLECTION

After completing this task, I realized that the original advertisement trailer and logo animation can be so interesting. I can show my understanding of the logo in various forms and methods, and make various video effects through Adaobe Effects. In the process of making, I learned how to use other tools, such as how to make handwriting effects. This process is interesting and there is a great sense of accomplishment when it is completed.

During the production process, I think the most difficult part is that the "water drop" cannot be in the right position. I tried my best to adjust it, but still did not achieve the ideal effect. I think it may be because I did not align it when I first drew it. I will pay attention to this problem in the subsequent production of similar processes.